Why GDPR is no longer the wolf at the door – Marketing Week

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Why GDPR is no longer the wolf at the door. A year since the EU’s General Data Protection Regulation came into force, brands’ worries about its impact have faded, but that doesn’t mean the job is done.. Latest from Marketing Week.

Marketing will still exist after the GDPR goes into effect on May 25, but marketing – and your business as a whole – will be fundamentally changed.. Under the GDPR, that will no longer be.

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The fact that there are fewer door-to-door marketing specialists may actually work on in your favour as its relative rarity means that customer resistance to the approach may be a lot smaller because they’re not having to answer the door six or seven times a week to people asking them for money.

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How will GDPR affect marketers and sellers?. your marketing attempts are not only going to fail, but create a bad experience about your brand/product in the mind of your prospect.. purchasing a contact list without a prospect’s consent is no more an arrow in your quiver. Why is GDPR an.

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Marketing Week has recently published an article that features an interview and commentary with Steve Forde, director of online product & marketing at ITV. This is one of the few articles that we have read that is looking at the GDPR changes as a positive for their organisation.